Ask the man who owns one." Six inconspicuous words on their own, but in this arrangement they became legendary, their method comparable with President Theodore Roosevelt's speak-softly-and-carry-a-big-stick approach to foreign policy. In the case of Packard, the soft note of its advertising copy was also a powerful statement about automotive elegance, engineering and performance, and arguably, it still is, 59 years after the last "true" Packard rolled off the assembly line.
from Robert Pass Classic Cars http://www.hemmings.com/hcc/stories/2015/06/01/hmn_feature1.html
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